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15+ years of market engineering experience.
I started as a management consultant.
From Fortune 500 companies looking to change strategic direction, to global institutions embracing Internet for the first time, to Federal agencies needing new technology-based capabilities to improve government service; I became immersed in new technology, its strategic business value and how to develop business cases to justify its existence and expense.
Clients: World Bank, Postal Service, IRS, FDIC, FEC, Apertus (Oracle), Johnson & Johnson, Merck
I became an entrepreneur.
Starting my first online venture in business school and then again a few years later in the enterprise software segment, I led the late night, cash-strapped, doing it in-house mission to ramp up and position new businesses into heavily competitive markets and to engineer key relationships with early customers, investors and strategic partners. Even though both were venture funded (over $1.5m in total), I learned to master the nuances of making the small look larger/more stable and to position value propositions in the market with maximum impact, compelling momentum and all on no budget.
Companies: CompareRepair.com, Router Solutions, Hall Closet Communications
Focusing on transitional marketing.
After exiting Router Solutions, my focus turned to capitalizing on market inflections and evolving market trends with emerging growth companies in transition or those looking to make a transition to the next level.
From converting a publically traded enterprise web services provider to an enterprise software model with a simultaneous two-coast, multi-million dollar product launch, to helping two of the world’s largest internet providers innovate new offerings and marketing approaches to flat markets, to helping numerous companies transition/graduate from founder-sales; my ability to engineer markets around my clients and their value propositions became harder and more precise.
Companies: MCI/Verizon Business, Cysive, Internetwork Learning Institute, Digital Sandbox, NTT America, TNI solutions,Netquation, Passion Into Practice, EnviroTek, MxTras
Co-managing the marketing machine.
As clients grew and my experience in all aspects of marketing operations, sales, business development, product management and marketing both expanded and deepened, the next logical step became managing the entiremarketing production and lead generation functions for clients.
From message shaping and market engineering, to website/collateral/sales asset design and development, to managing online marketing platforms and lead generation/nurturing campaigns serving this role allows clients to offload non-core competencies and move to a variable cost model for these functions.
Companies: Proaptiv, Orchid, New Life, KMS Solutions, TKC Global, TKC Technologies, ITLocator.com
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The 20 Minute Challenge |
| In 20 minutes I'll guarantee you'll hang up with at least 1 actionable market development strategy that you could be implementing to further your position in market and broaden your lead gen reach. |
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