General Contracting Model
The traditional marketing agency model is bloated and inflated with overhead that does not contribute value to your position in the market. It typically requires you to pay for the whole versus the cost of each part of the equation; resulting in higher prices, fewer options and less transparency and control over spend.
Furthermore, the traditional agency model is typically inflexible to budget constraints, timeline pressures and even stylistic direction; often because the real objective is to boost the credibility and award status of the firm and move to the next client, versus doing whatever is necessary to produce hard, tangible results.
In an environment where every dollar is under scrutiny, sales/marketing management need a new approach that can compile the right resources at the right price at the right time and do it all on-demand, as needed.
General contracting is the answer.
With the advancement of professional creative marketplaces, global freelancing and a shrinking offshore talent gap, a plethora of reliable, professional, high-quality creative design and development options now exist across a 24 hour creative production cycle. The keys to leveraging these resources and producing highly professional results are:
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The quality of the design instruction that guides creative and ascetic direction and limitations
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Having the experience to speak the technical language of creative and
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Managing the process with acute legal and project management accountability.
To learn more about how a general contracting approach to marketing and business development can save you money and give you greater control over your budgets, contact me here.
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