Entrepreneurial Marketing & Business Development Executive:

A twice venture funded entrepreneur and consultant to start-ups and early stage companies, I have a broad, hands-on skill set across marketing, sales, business development and operations management, the ability to lead complex business objectives to result, and the operational experience to foresee and hedge against mistakes.

Business Plan Development | Pro Forma Financial Modeling | Brand & Product Development | Sales & Marketing Management | Team Building | Risk Planning and Mitigation | Fundraising | Strategic Partnerships | Operations

Lead Gen Campaign Design & Management | Internet & Affiliate Marketing | CRM, CMS & Marketing Automation Platforms | SEO | HTML & CSS Development | Graphic Design | Audio/Video Production | Event Management

Independent Marketing and Business Development Consultant – Lorton, VA                    2005 – Present
(Representative clients)

• New Life – Go-to-Market CEO – Washington, DC
  • Developed business plan to launch new transformational lifestyle attainment and concierge service.
  • Led company branding and market positioning, product development, and tactical marketing build out (web, collateral, affiliate/partner marketing, automated lead management) to launch initial sales.
  • Developed and managed marketing, business development and lead generation efforts across TV, radio, online advertising, paid search, and social networking to drive prospects to live sales events.
• Orchid – Director of Business Development – Washington, DC
  • Led the transition of company’s CRM product based business model from non-profit/association sector focus to a Software-as-Service offering aimed at Federal, State and Local government within 3 months.
  • Developed new market positioning – PONDS – private, open, network domains as self evolving and secured web-based collaborative ecosystems to market to DHS, NASA, State, NIH and OMB targets.
  • Redeveloped entire marketing and sales platform (web, product marketing, collateral, webinars, direct sales assets, proposal templates and solution frameworks).
  • Managed all proposal efforts and assisted company securing GSA 70 and SEWP contract vehicles.
• NTT America – Branding & Product Marketing Consultant – Springfield, VA
  • Rebranded lagging $88M enterprise IT hosting provider as a “growth partner” to broaden appeals to earlier stage companies where company could more effectively compete against competition.
  • Developed new product model to simplify and more logically organize company’s multitude of technology service offerings to show greater cohesion and to provide a customizable customer roadmap for use by outside sales to design personalized solutions.
  • Executed overhaul of entire product marketing infrastructure, including all product collateral, direct sales assets, analyst briefings, online presentation assets and customer case studies.
  • Supported online advertising, email marketing, webinar-based lead gen and SEO programs.
• Digital Sandbox – Director of Marketing – Tyson’s Corner, VA
  • Repositioned company’s innovative risk analytics platform and doubled sales pipeline in 6 months.
  • Designed new solutions framework (Risk Maturity Model) to simplify context for the market, to shape expectations of value and to more effectively align capabilities to State Homeland Security clients.
  • Established company as leading online knowledge destination by hosting industry events, authoring and distributing opinion pieces, and coordinating online promotion to drive awareness of rich content.
  • Overhauled entire product marketing infrastructure, including website, message architecture, collateral platform and product branding and graphics, online and direct sales assets.
• MCI – Market Strategy Consultant – McLean, VA
  • Designed new on-demand business and services models for SVP of $4b Government Markets unit as response to increasing competitions coming from non-carrier enterprise hosting markets.
  • Developed business cases and solution concept prototypes as “pre-sale” opportunities for Federal Government customers with high-risk network environments.
• Network Learning Institute – Growth Strategy Consultant – Cherry Hill, NJ
  • Rebranded and repositioned newly purchased company to appeal to more “technically-savvy” and “skills-focused” segments of highly commoditized and overcrowded IT training services market.
  • Implemented new lead-generation marketing foundation (web, call, direct, and radio campaigns) by leveraging outsourced creative talent to maximize impact of constrained budget.
• Housing Alerts – Virtual Director of Internet Marketing & Affiliate Operations – Ocala, FL
• Managed entire sales and marketing function, including developing partner affiliate operations, online joint ventures and managing cross promotions to affiliate lists exceeding 100k subscribers monthly.
• Manage offshore team of 5 developers and assistants to maintain presence and manage operations.
• Passion Into Practice – Virtual Director of Sales & Marketing, Interim CEO – New York, NY
• Rebranded and repositioned life coaching company to further align to newly defined market segmentation and to support a broadened product and services portfolio.
• Redesigned corporate website, program definitions, product collateral, and event marketing materials.
• Implemented new operations model that transformed business to support a 100% virtual team model.
• TNI Solutions – Product Marketing Consultant – Warrenton, VA
• Developed new product positioning strategy and solution model to further organize company’s numerous à la carte product and service offerings to cable services provider market.
• Implemented new marketing communications platform, including refining existing sales presentations, cold email/call scripts, product collateral, and customer case studies.
• Netquation – Virtual Director of Marketing – McLean, VA
• Architected entire go-to-market introduction of automated Microsoft Visio network documentation utility, including developing web, collateral, product demos, and cold email/call script for sales.
• Managed direct email campaign and affiliate partnering to develop and increase prospect funnel generating dozens of trial downloads per month.

Router Solutions – McLean, VA                                                                                                 2002 – 2005
Founder, President

• Led go-to-market effort to introduce a graphical network maintenance platform to carrier, service provider and enterprise computing markets, including raising $650k in early stage venture capital.
• Developed R&D relationships with EDS, AT&T, AOL, Verizon, and SBC to refine and expand product vision.
• Designed corporate and product branding, product marketing infrastructure, and sales model.
• Direct P&L responsibility over 7 employees and personally managed all aspects of company’s operations.

Cysive – Reston, VA                                                                                                                     2001 – 2002
Product Marketing Manager

• Co-led market analysis and product strategy and marketing efforts to transform publically traded software engineering firm into a software product business model within 12 months.
• Developed product business model and managed $2M launch at annual Network World conferences.
• Led a $30k per month PR campaign (Rudder Finn) and personally ghostwrote articles placed in CIO, EAI Journal, Network World, Mobile Commerce, Integrated Solutions and others.
• Led analyst relations with Gartner, Forrester, and IDC to name and establish new product category.

CompareRepair.com – Silver Spring, MD                                                                                   1999 – 2001
Founder, President

• Founded first online marketplace for automotive repair and maintenance services as a means to improve customer acquisition, supply chain, and workload utilization models for repair facilities nationwide.
• Secured $900k in private placements to develop product using offshore development talent, establish marketing presences, ramp operations, and expand team.
• Designed viral marketing campaigns to build car owner and repair facility membership in advance of site launch and led PR effort gaining placements in US News & World Report and The Washington Post.

American Management Systems – Fairfax, VA                                                                         1994 – 1998
Senior Technology & Business Consultant
(Representative clients)

• US Postal Service – Project lead on a 10-year technology analysis and investment planning effort to identify and prioritize technology investments capable of improving USPS’s long-term competitiveness in package-delivery markets against FedEx and UPS.
• World Bank – Lead technical designer for self-service customer cash management and tracking internet system interface for International Monetary Fund payments and credit processes.
• Internal Revenue Service – Project lead on development of technical and functional systems requirements for IRS’s TeleFile automated tax filing system.
• Apertus Technologies – Lead business analyst to Fortune 100 software firm, recommending to re-direct product investments to enterprise data warehousing; leading to acquisition by Oracle within 12 months.
• Merck – Lead analyst of functional design for prescription tracking and physician incentive data warehouse.

• MBA, Marketing and Strategy, Robert H. Smith School of Business, University of Maryland, May 2001
• BS, Information Management and Technology, Syracuse University, 1994     

• Cooley Godward, Commerica Bank, Ernst & Young Mindshare CEO training program graduate – 2005
• State of Maryland Major F. Riddick, Jr. award for excellence in student technology entrepreneurship – 1999
• James E. Dingman Entrepreneurship Fellowship – Robert H. Smith School of Business – 1998, 1999
• Distinguished Alumni Award – Syracuse University – 1994